How We Work
Two ways to engage. One objective.
Every engagement is built around what will actually produce the outcome, not a fixed package.
01
Fractional Sales Leadership
For companies without a senior sales leader, or navigating a leadership transition. Heather steps in as your VP of Sales: owning the team, the operating cadence, the forecast, coaching, and assistance with hiring, at a fraction of a full-time executive hire.
02
Sales Strategy & Operations Advisory
For companies that have a sales leader who needs stronger infrastructure and executive guidance. Heather works alongside your existing leadership to strengthen the systems, forecasting discipline, and accountability behind the team, without displacing anyone.
What engagements cover
The work behind predictable revenue.
- Assessment before action, from lead generation through close.
- Sales process and playbooks the whole team runs on.
- Pipeline management and forecasting discipline.
- CRM build-out, dashboards, and reporting in HubSpot or Salesforce.
- Compensation plans and incentives that drive the right behavior.
- A coaching cadence for sellers and their managers.
- Hiring, when the assessment says you actually need it.
- Leadership alignment and accountability frameworks.
How it runs
Assess. Build. Hand off.
1
Assess
Evaluate the organization from lead generation through close before changing anything. In one engagement, this step eliminated a planned sales hire entirely.
2
Build
Install the process, cadence, tracking, and accountability the team runs on.
3
Develop and hand off
Coach the leaders and sellers so the system outlives the engagement. One recent engagement closed with Heather helping hire and onboard her own permanent replacement.
The objective is never permanent outsourced management. It’s a sales organization strong enough that you don’t need her anymore.
Find out what predictable revenue would take.
A 30-minute conversation. No pitch deck, no pressure.